Excited to learn as much as possible while soaking in “an opportunity of a lifetime,” Troy Ball of LaCrosse Footwear travels to New Mexico with his bow in search of a bull elk.

Along the way, he experiences how hunting helps conserve elk populations by enhancing herd health, genetics and other dynamics.

Follow along as Troy makes an impact by being, in his words, “boots on the ground and not just a banner on the wall at a banquet.”